Advances in virtual imaging and digital photography have enabled us to provide anytime, anywhere access to businesses. This type of PropTech is paving the way in the multifamily and hospitality industries, enhancing revenue and strengthening brand identity from the moment users discover their online virtual tours.
Nearly every business can benefit from virtual tours in today’s era. Renters and homebuyers want to explore properties they are interested in. An expectant mother might want to see what the maternity center of a hospital looks like. Fitness trainers want to show spas and gyms online to their clients.
We have compiled the top statistics about virtual tours to give you a better understanding of the power of virtual imagery.
Virtual Tour Statistics You Need to Know
1. The return on investment for VR tours is estimated in just under four weeks.
Unlike other content initiatives that can take months to prove ROI, businesses using virtual tours see results much quicker.
Virtual tours follow all the principles of perfect digital content: they are unique to your brand, interactive, and engaging.
2. Virtual tours keep users on your website 5-10 times longer.
Virtual tours attract over five million visits each day because they spark interest and are a crucial part of the customer’s decision-making process.
Naturally, people spend 5-10 times longer on websites with virtual tours compared to those without.
3. Real estate with virtual tours attracts over 87% more views
Real estate virtual tours have become an essential part of real estate marketing. Listings with virtual tours typically attract more interest compared to those without virtual imagery.
Consider customers who might be house hunting from another location. A VR Tour in real estate is a 24/7 open house, doing the job of a realtor even when potential clients cannot visit in person.
4. Two-thirds of users want more virtual tours
As virtual tours are appearing in business listings and real estate websites, more and more customers expect them. According to Google, the majority of people nowadays want a virtual tour when viewing a listing, with 67% of those surveyed saying they want a virtual tour when viewing a listing.
5. Virtual tours double the interest in a business.
A complete Google listing enhances interaction, brand credibility, and trust. Therefore, Google businesses with virtual tours receive twice the interest.
6. Among those aged 18-34, prospects are 130% more likely to book services based on a virtual tour.
With generational shifts, Millennials are more likely to book a location, hotel, or service if the business has a virtual tour. Google VR Tour Benefits
- Google prioritizes virtual images with a 2:1 ratio for displaying thumbnails on Google.
In our case study on multifamily, we found that Google favors virtual imagery over flat digital photography, with a 2:1 preference ratio for thumbnail display.
In other words, when a business has a virtual tour linked to their Google My Business listing, Google will display those 360 thumbnails instead of traditional photography. 8. Google virtual tours increase by 16% in appearances on Google Search and Maps.
In the same study, we found that Google virtual tours impact the strength of that listing and its frequency of appearance in natural searches on Google and on Maps. 9. There is a 12% increase in interaction with Map listings that have a virtual tour
As you can imagine, we also found that businesses with Google virtual tours see an increased interaction with their business listings, leading to more conversions and exposure.
Use These Virtual Tour Statistics to Grow Your Business
With such figures and information, it’s no longer a secret that virtual tours significantly impact a business and its online presence.
As more and more businesses adopt virtual tours and other real estate technologies into their digital marketing mix, creating unique digital content to make your business stand out from the rest is essential.
Contact us today to see how we can help you attract more potential customers with a virtual tour.
